Vergara Blues
Vergara Blues
SINCE 1914
“First house in suits for mechanics”
Founded in 1914 by Perfecto Herrero, who at barely thirty years old decided to create a store dedicated exclusively to the sale of clothing for workers
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The original establishment was located at number 149 Calle Fuencarral, coexisting with Manuel Iravedra's goatherd and Ramón Ortiz's tavern, which gives an idea of how heterogeneous Madrid's commerce was in the streets at the beginning of the last century. In 1916 the activity of the store was extended to a Vergara clothing and blues workshop. In fact, the business already adopted the name Azules de Vergara this year, which has survived to this day. As "Vergara blues" the characteristic and strong blue fabric was known, indicated for heavy work, which workers and fishermen used to wear, which was widely produced in the Gipuzkoan town of Vergara, from which it took its name, and which would later derive in the now classic blue work overalls. To affirm the versatility and resistance of the Azules de Vergara garments, its advertisements in the 1919 press already proclaimed it as the “First house in suits for mechanics and motorcyclist combinations”.
Today this business is still run by Javier Martín Manso, the last generation of the family saga that took over the establishment in the second half of the 20th century.
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