Its founders, Basilio and Leoncio Pérez, natives of the town of Matute, in La Rioja, come to the capital to carve out a future, setting up their little shop in one of the best areas for commerce at the moment. The allusion to kinship has its raison d'être, since the succession system in this industry was always niece. Ownership always passed from uncles to nephews to cousins, respecting this tradition until the fourth generation, when Jesús Jiménez, in the store with his uncles since he was fourteen years old, is left alone with the store that his son later inherited, representative Already from the fifth family generation.