This business began in the nineteenth century as a watchmaker as its main activity, but at the same time it works as a pawnshop, loans and sale of jewelry. In fact, Regalos Alcázar is the perfect example of a traditional Madrid establishment that has known how to evolve with the times, incorporating all the opportunities and technologies available at the service of your company, but preserving the nuances acquired with 130 years of experience that cannot be hidden. : just admire its wooden façade, the sign with the name and activities of the business and its characteristic glass windows with the items for sale. Inside, its floors are made of marble, and the wooden counters with shelves, also made of wood and glass, transport you to other times. From the founders it passed into the hands of Francisco Sánchez and Encarnación Alcázar, followed by Eduardo Baeza and Encarnación Sanz, true drivers of the business. The fourth generation is represented by the eldest of the previous ones, Eduardo Baeza Sanz and his wife Concepción, who currently maintain the family tradition. Today the establishment is entirely dedicated to gifts, including jewelry and watches, sterling silver accessories, informal gift items and small bazaars, etc.