Artisans of the Iberian Matas

Since 1916 in Villaverde Alto. Juan Matas Martín arrived in 1916 from Ledrada (Salamanca) to Villaverde Alto with his first load of hams, where he established a small store and retail store at the then C/ del Baile, 3 (currently C/ Albino Hernández Lázaro, 14)

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Later on, he also opened another establishment with an office to the public at C/ del Barco, 23 (currently C/ Albino Hernández Lázaro, 35). As of 1922, he already had his own production of top-quality Iberian hams and sausages in Ledrada, which gained fame and recognition in Villaverde through his own store and in other establishments in Madrid. Since 1972 the establishment has been located at C/ Calamina 4, where after a total renovation of the store in the year 2000, the third generation continues, offering these first-quality hams and sausages, giving the best service to all consumers who love the good tradition

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