The first tahona was established in the old Casa de Capellanes and its name arose from both elements. Its takeoff led to the creation of the commercial chain that has survived to this day, with the expansion of both the range of products (pastry, chocolates, cold cuts, tea rooms, etc.), as well as the expansion of the points of sale ( until reaching the 20 stores that Viena Capellanes currently has). It was the first Madrid Industry that had a motorized delivery vehicle, instead of the horse carts in use at the time. It was also one of the first Madrid firms to receive the outstanding distinction of "Suppliers to the Royal Household." Commercially, the company was a pioneer in the new commercial formulas with its “Brand Assignment” contracts, a direct antecedent of the current Franchise Contracts.