The establishment is located on Calle Pelayo in the Chueca neighborhood, and today it preserves much of its original 19th-century appearance. Its cast iron columns, the profusion of old wood in furniture and in the worn counter or the multitude of drawers with gender. The first Pajares that gives the establishment its name is Felipe Pajares González, who was already an apprentice in the trade as a child and who in 1905 took over the business, since the previous owners had no heirs. The latter were mostly clothing. In their advertising they announced a "large stock of balances at incredible prices, from auctions, bankruptcies and probate." As an anecdote, and as happens with other shops with centuries of roots, Casa Pajares is proud to have remained open throughout the war. In 1938, Emilia Pajares, daughter of the original owner, took over the reins of the business and continued until the middle of the century with the activity of buying and selling and weaving, and also as a lender. Since the fifties, the store has been dedicated exclusively to the sale of new men's clothing. Currently, it is the third generation of the Pajares family, represented by Emilia Pajares' nephew, Juan José Jiménez Pajares, who runs this more than hundred-year-old business.