Seven years later, when the main commercial activity was still in Caballero Gracia, and betting on the new artery of Madrid, it would move to the Gran Via. From there, Aldao acquired all the prestige that it maintains today as a benchmark in the sector. Its founder, Don Manuel Fernández Aldao Balbis, learned the trade from the age of eleven working with his father, a jeweler from La Coruña. In 1931, in a sector with a rather masculine tradition, his daughter Antoñita Fernández-Aldao joined, dedicating her entire professional life to Aldao and her clients. For this reason, after 73 years of impeccable work, in 2003 he was awarded the Medal of Merit at Work, in its gold category. Today, the fourth and fifth generation continue the centennial family business combining tradition, craftsmanship and innovation from its recent and unique location located on the emblematic Argensola street. A new, more intimate concept in which the Aldao family offers direct advice to all its clients, both in choosing any of the jewels available for immediate purchase, and in the design of personalized creations, which will never be reproduced again. Jewelry professionals who connect with desires and needs, who advise, transmit the value of a piece and the characteristics that make it perfect for a person or a moment. A house that continues to carry its original values of quality, tradition and discretion.