The Cuesta de Moyano Book Fair, which the writer Francisco Umbral defined in 1985 as "the most read street in Madrid", has been located since 1925 on the Cuesta de Claudio Moyano. Before it was baptized by Ramón Gómez de la Serna as "the Boquerón Fair", because the books were sold at a price similar to that of this aperitif; It was around 1919, when the booksellers, previously located in the Atocha food bazaar, finally lined up their stalls on the Paseo del Prado, becoming the Madrid Book Fair. That was the subject of a complaint by the administration of the Botanical Garden, which ended up displacing them to Cuesta de Moyano, despite the protest of dozens of intellectuals at the time. During the hundred years of the Cuesta, creators, academics and personalities have frequented it, from Azorín to Pío Baroja, Julio Caro Baroja or Ramón Gómez de la Serna, to José Ortega y Gasset, Max Aub, Ernest Hemingway, Julián Marías, Carmen Iglesias, Camilo José Cela, Soledad Puértolas, Antonio Buero Vallejo, Francisco Ayala, Enrique Tierno Galván, Luis Alberto de Cuenca, Luis Carandell, José M. De Cossio, José María Pemán, Antonio Gala, Patty Smith, Andrés Trapiello, Antonio Bonet, Juan Manuel Bonet, Almudena Grandes, Antonio Muñoz Molina, Javier Sierra, Miguel Pardeza, Arturo Pérez-Reverte, .

Activities during the SIT DOWN AND READ HERE campaign