It is one of the few hundred-year-old stores currently dedicated to the sector. Primitivo's sons, Isidoro and Primitivo, continue their work and begin the process of opening up retail sales in the 1930s. In the 1940s and 1950s, they expanded the range of possibilities with wholesale sales. In the seventies, Luis and Mariano, grandsons of the founder and apprentices of the business since they were seventeen, continued to expand the scope of the business, this time with a uniform section and the development of the ladies' section. Currently, Sara, Luis and Mariano, the fourth generation of the founder, continue to maintain the work of Palomeque.