Tailors since when the license cost 50 pesetas Primitivo Palomeque probably set up his first tailoring business in 1892, but it was in 1901 when, after paying fifty pesetas for the license fees, he settled on Duque de Alba street. Primitivo's sons, Isidoro and Primitivo, continue their work and begin the process of opening up retail sales in the 1930s. In the 1940s and 1950s, they expanded the range of possibilities with wholesale sales. In the seventies, Luis and Mariano, grandsons of the founder and apprentices of the business since they were seventeen, continued to expand the scope of the business, this time with a uniform section and the development of the ladies' section. Currently, Sara, Luis and Mariano, the fourth generation of the founder, continue to maintain the work of Palomeque.