UVNT ART FAIR 2024 LAUNCHES LOCATION AT MADRID ART WEEK

2024/03/01

New location, same spirit

“Every year we aim to surprise with trends, proposals and languages that have not yet been seen at the fair. This 2024 comes loaded with new galleries – which had not been at UVNT before – and international proposals that are going to be tremendously new. Without a doubt, this edition is going to give a lot to talk about,” says Sancho. The location changes but UVNT Art Fair maintains its essence. “We have a nonconformist spirit. Our constant evolution defines us,” says Sergio Sancho.

UVNT also seeks relationships with other disciplines that use creativity as a means of expression. Thus, in each edition, the UVNT Mahou Talks space – one of the most visited areas of the fair –, which hosts talks and activations around art, is developed by a disruptive architecture studio. This year, Studio Animal will be responsible for surprising with its proposal. Experimentation, color and optimism are the hallmarks of this studio with offices in Madrid and Barcelona. In previous editions, it has been Palma and NULA.STUDIO (2023), Pareid Architechture (2022), TAKK (2021) or Penique Productions (2019) who have left unforgettable images on the retinas of visitors.

Along with the general program, to publicize the work of those galleries that are making their way in the sector, the Young Galleries section returns. This offers a promotion platform for younger projects so that the public and collectors, alike, can learn about their works and proposals.

UVNT Art Fair is committed to cultural transformation. With the aim of promoting it, in each edition a Public Art Program is launched with interventions in the streets and squares of Madrid, and sponsored by Lexus. Thus, in previous editions we have found sculptural installations on Gran Vía; circuits of digital marquees throughout the city – like living canvases – that showed the new digital creativity or large murals created by big-name artists in current art.

The allies

UVNT Art Fair reaches its eighth edition thanks to the support of faithful fellow travelers. Some have been there since the beginning, like Mahou , which participates with its own space within the fair – UVNT Mahou Talks – where talks and meetings around art will take place. It also repeats the famous Swedish vodka brand Absolut . In this eighth edition he will present an artistic project
by three artists: Lola Zoido, Carmen Mora and Cesc Abad. Each one pays tribute to an iconic cocktail of the brand (Absolut Bloody Mary, Absolut Vodka Tonic and Absolut Mule, respectively) through the creation of three sculptural pieces that will be exhibited at the fair along with other works from the Absolut collection. Natuzzi , Italian furniture brand, collaborates again with UVNT Art Fair; On this occasion, it will support the collectors program and present a space painted by artist Ana Barriga in which her limited edition Rabbit Chair will be available. Fritz-Kola will have his own space on the terrace of the tent, where he will show a collaboration with the artist Binomio. The Madrid City Council also once again supports this edition of the fair through its General Directorate of Commerce, Hospitality and Consumer Affairs, as part of the Everything is in Madrid program. Lexus , for its part, becomes an official sponsor of the Public Art Program. In addition, it will present its new Lexus LBX car thanks to an installation by artist Sergio Mora that can be seen at the fair. New names are also incorporated, such as Delta Light , a Belgian firm specialized in high-quality architectural lighting. At UVNT24 they will have a lounge area with a DJ, where you can enjoy your lighting experience. K-Way is another of the fair's new allies. The fashion brand will present a site-specific work by Ismael Iglesias and will be in charge of dressing both the UVNT team and staff during the days of the fair.