La Fábrica and Champagne Perrier-Jouët launch an alliance of sensory experiences and contemporary creation in Madrid

2026/05/07

La Fábrica and Champagne Perrier-Jouët have announced a strategic alliance that will materialize in a series of four private experiences in Madrid, conceived as works of art in themselves: unique, sensory, and designed to leave a lasting impression on those who participate. Under the symbol of the anemone—the historic emblem of the French maison—both institutions propose a new idea of luxury that is not possessed, but rather experienced and shared.

Each event will take place in a unique creative space within the city and will be attended by curator Eloy Martínez de la Pera. Champagne and a specially selected culinary offering will be the highlights of each gathering, which will combine art, design, craftsmanship, and contemporary thought. The visual pieces for the collaboration have been developed as limited editions based on the work of illustrator Carmen García Huerta.

The calendar kicks off on May 19th at the studio of designer Álvaro Catalán de Ocón, winner of the 2023 National Design Award, with an experience focused on design and movement entitled The Rhythm of Nature, which will feature the participation of Elena Goded, founder of the textile project Ábbate, and a performative intervention by the company ELAMOR.

The second meeting will take place on May 28 at Loreto Aycuens' flower shop, under the title Eco-symphonies: The Aesthetics of Sustainability, with the participation of landscape designer Fernando Martos and musical research by Ana Alcaide. The series will continue on July 11 at Guille García-Hoz's studio with a day dedicated to ceramics and traditional crafts, and will conclude at Elisava Madrid with a discussion centered on the table as a point of connection.