SINCE 1914 Commitment to excellence in customer service for more than a century   This family establishment was founded by José Pérez Fernández, a jeweler and silversmith who, from Galicia, settled in 1914 in the vicinity of the Plaza Mayor in Madrid, where most of the jewelry businesses met. The jewelry store was dedicated to the sale of jewelry in gold, platinum, with fine stones or pearls. It also had an important manufacture of decorative objects in silver. José Pérez Fernández's five sons continued with the establishment, and from these it passed to his two heirs. Currently, José Pérez Revuelta, together with the majority of the staff, tries to continue with the same hallmark of the long-standing business. Since 2012 it has been located on Calle Ayala, near the "Golden Mile" of Madrid, a location that brings the establishment much closer to its customers once the city center has lost the preponderance of yesteryear in the sale of silver and jewelry. They have modified the classic style for a more modern store, but always offering the highest quality in all their products and the commitment to excellence in customer service that has been their hallmark for more than a century.