Located in the Plaza Mayor, a commercial area of Madrid de los Austrias, it has been dedicated, since its foundation in 1894, to the sale of hats, caps, regional costumes and military effects. Other products were bought, such as flags in Catalonia and hats in Seville. In its current three exhibition floors we can find gift items, souvenirs and porcelain, hats and military effects. Among the headgear we find traditional hats, made to measure and more modern lines. In addition, the purchase can be made from any corner of the world through the Internet.