They were three longtime friends: Mónica Rucabado, José Gil and Eladio Vizcaíno, the creators of the Alma en Pena world, the result of their devotion and experience in the shoe business and with a clear idea of design, image and quality. There is no doubt that Alma en Pena was born to accompany modern and current women who seek to be comfortable in their day-to-day life but without giving up preserving their own style that allows them to be perfect. These are the women who wear our shoes, Alma en Pena women. Alma en Pena makes all of its shoes in high-quality, exclusive and well-worked materials following a process that is one hundred percent respectful of the environment, always betting on very feminine footwear models where exclusivity and comfort coexist, creating unique and special pieces. The brand is identified by its jewel sandals. Crystal is the essential detail of each collection, each shoe is unique and made in combinations that are easy to combine with any look, from the most casual to the most special and elegant. Alma en Pena offers a variety of designs for every occasion, from flat sandals, which are a benchmark, to wedges and original boots and ankle boots. Always highlighting its original materials, textures and ornaments, both in summer and winter campaigns.

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