WHITE LIES: URBAN FLORAL POETRY
2022/10/01
The Madrid City Council , through the Madrid Capital de Moda project, and in collaboration with Madrid es Moda and JC Decaux Spain , brings fashion back to the streets of Madrid by presenting an urban exhibition that can be enjoyed on Calle Serrano until the 7th October. The exhibition is called 'White Lies – Urban Floral Poetry' and consists of creating a game between the crafts made by Madrid florists and the clothing of the creators of Spanish designer fashion.
Different creators have created different structures made up of their garments and flower arrangements from different flower shops in Madrid. Among the different creations, you can enjoy the work of Moisés Nieto together with Elena Súarez & Co, Leandro Cano together with Margarita se llama mi amor, Carlota Barrera with Carlos de Troya, and OTEYZA together with Floreale. In each of these JCDecaux mupis you can find a QR code that will give you direct access to a series of interviews in which the designers and florists tell in first person the concept of the work, the flowers used and their meaning, as well as the conservation processes to be able to have the flowers exposed for a week in the street.
Madrid Capital de Moda promotes projects such as 'White Lies – Urban Floral Poetry' that make the city a key point of design , without forgetting the important work of business professionals in the Madrid economic fabric such as that carried out by florists from Madrid.
Madrid florists are the shops that beautify the city , which is why we want to invite you to do the route of Madrid florists by consulting our map. + information here.