Vogue brings its Spring Flower Market to Jorge Juan Street on May 23rd

2026/05/19

Next Saturday, May 23, Jorge Juan Street will be transformed into the setting for Vogue Spain's Spring Flower Market. From 11:00 a.m. to 8:00 p.m., one of the most emblematic streets in the Salamanca district will host a unique event that brings together designer florists, brand activations, gastronomy, and charity stalls in a single open-air space. The event is organized by Vogue Spain and the Salamanca District Merchants Association, with the collaboration of the Madrid City Council and Todo Está en Madrid.

The market will feature 32 confirmed florists, including Ferini, Elena Suárez, Bim Flowers, Aloia Estudio Floral, La Casa de las Plantas, Provocateur Roses, Flores de Cavia, Lorena Marco, and Caléndula, among many others. Alongside them, brands such as Revlon Professional, Neutrogena, Elizabeth Arden, Falconeri, Owala, Coty Chloé, UGG, Lexus, and Eucerin will have their own activations at the event. The Vogue kiosk and the Vogue Collection will complete the day's fashion and lifestyle offerings.

The market will also have a solidarity dimension with the presence of five organizations: Fundación Prodis, Cabezotas contra el Cáncer, Juegaterapia, Menudos Corazones and El Sueño de Vicky, which will have their own sales stands.

Discover all participating florists by clicking here .