Vogue presents its Flower Market once again this year

2026/05/04

Next Saturday, May 23rd, Jorge Juan Street will be transformed into the setting for Vogue Spain's Spring Flower Market. From 11:00 AM to 8:00 PM, one of the most emblematic streets in the Salamanca district will host a unique event that brings together designer florists, brand activations, gastronomy, and charity stalls in a single open-air space. A day designed to enjoy spring in Madrid in the best possible way.

The market will feature 32 confirmed florists, including Ferini, Elena Suárez, Bim Flowers, Aloia Estudio Floral, La Casa de las Plantas, Provocateur Roses, Flores de Cavia, Lorena Marco, and Caléndula, among many others. Alongside them, brands such as Revlon Professional, Neutrogena, Elizabeth Arden, Falconeri, Owala, Coty Chloé, UGG, Lexus, and Eucerin will have their own activations at the event. The Vogue kiosk and the Vogue Collection will complete the day's fashion and lifestyle offerings.

The market will also have a charitable dimension with the participation of five organizations: Fundación Prodis, Cabezotas contra el Cáncer, Juegaterapia, Menudos Corazones, and El Sueño de Vicky, each with their own sales stalls. The event is organized by Vogue Spain in collaboration with the Madrid City Council, Todo Está en Madrid, and Barrio Salamanca.

Discover all participating florists by clicking here .