All of Madrid is in China

2024/02/08

Madrid February 6, 2024.

The delegate of Economy, Innovation and Finance, Engracia Hidalgo, accompanied by the ambassador of the People's Republic of China in Spain, Yao Jing, and the founder of Starpay, Javier Castrillo, presented this morning, at the Four Seasons Hotel Madrid, 'Everything Madrid is in China', the adaptation of the 'Everything is in Madrid' (TEEM) platform to the Chinese language. An initiative that, in the delegate's words, "on the one hand, seeks to give greater visibility, improve the positioning and promotion of the TEEM brand on Asian social networks and, on the other, reinforce and bring small businesses closer to Chinese tourists."

This new version of TEEM will allow the platform to be adapted to the development of Chinese digital tools, which will make it easier to register TEEM accounts in WeChat, a social network with almost 1.3 billion users in which the Chinese population communicates, searches for information and makes payments. .

Likewise, several routes of interest to Chinese tourists have already been designed: one about centuries-old shops and restaurants, another about local design (Made in Spain) and a third about gastronomic experiences in the markets of Madrid. These georeferenced routes, together with a digital guide, details of the main businesses of each route and specific implementations of the TEEM account, have been integrated into WeChat in Chinese, as well as the dissemination among businesses participating in TEEM of the new opportunity it offers. the adaptation of the approach platform to the Chinese market

Everything Madrid is in China is part of the Everything is in Madrid initiative, and its main objective is to achieve greater visibility on Chinese social networks, promoting the digitalization, promotion and revitalization of the city.  

Everything is in Madrid, axis of the municipal strategy to strengthen the commercial and hospitality activity of the city

Support for the digitalization of the city's commercial and hospitality sectors through the Everything is in Madrid program is one of the strategic lines of the municipal policies to support these sectors for which the Madrid City Council has been recognized with the Award National Domestic Trade 2023 granted by the Government of Spain through the Ministry of Economy, Commerce and Business.

The main objectives of Everything is in Madrid are permanent signage in commercial areas throughout the city, the promotion of small businesses through communication actions and institutional campaigns, the revitalization of markets and commercial areas through events and activities carried out in collaboration with private initiative or the digitalization of the commercial sector through subsidies.

The virtual universe, precisely, is the axis through which this initiative is structured. A digital showcase that brings together, on the same platform, the entire business sector of the city, segmented by districts or geographical areas, by type of business or by categorized routes and in which all the establishments that register are listed, georeferenced. on the platform completely free of charge.

This consultation platform, in six languages to date (Spanish, English, French, German, Italian and Portuguese), will turn its website and application, thanks to the incorporation of Chinese, into a powerful instrument for promoting shopping tourism and in a boost to the consolidation of the city as a fashion capital and commercial destination. Today, it has more than 13,300 member establishments, a figure of more than 467,000 users and more than 1.6 million pages visited.

Furthermore, thanks to the incorporation of the city's commercial network to the permanent road signage, and to the bus shelters of the Municipal Transport Company (EMT Madrid), with a direct link to Everything is in Madrid , both Madrid residents and tourists can Identify the commercial areas of each district and have a complete directory of the commercial, hospitality and hotel offerings of the capital at the click of a button.

Remember, Everything is in Madrid.