Image "EVERYTHING IS IN MADRID" REPRESENTS SPAIN AT THE 2024 EUROPEAN BUSINESS PROMOTION AWARDS

"EVERYTHING IS IN MADRID" REPRESENTS SPAIN AT THE 2024 EUROPEAN BUSINESS PROMOTION AWARDS
2024/11/23

Everything Is in Madrid , the ambitious program of the Madrid City Council that promotes the digital and physical ("phygital") transformation of small and medium-sized enterprises (SMEs) in the capital, has been recognized as the winner of the national phase of the third category of the prestigious European Enterprise Promotion Awards (EEPA) 2024 and has been classified as one of the three best projects in this category at European level.

Competing among 442 candidates from 29 countries, Todo Está en Madrid has stood out for its innovative approach and its impact on the modernisation of the local commercial and hospitality sector. This recognition underlines Madrid's commitment to digitalisation, sustainability and the promotion of commerce as an economic and social driving force of the city.

International recognition in Budapest

The programme was selected, together with those presented by Serbia and Poland, among the three European finalists at the EEPA 2024 held in Budapest. This recognition not only highlights Madrid's efforts to adapt to the challenges of the digital era, but also highlights its role as a benchmark in the promotion of SMEs in Europe.

CuiiCo Tools

CuiiCo Tools, the company responsible for the development of the todoestaenmadrid.com platform, has accompanied the general director of Commerce, Hospitality and Consumption of the Madrid City Council, Concepción Díaz de Villegas Solans, in Budapest, during the ceremony of the 2024 European Business Promotion Awards.

This company, a leader in technological solutions for cities, has not only been key to the success of the digital transformation of commerce and hospitality in Madrid, but has also extended its experience to other municipalities such as Tres Cantos, Rivas Vaciamadrid and San Lorenzo del Escorial. In addition, CuiiCo Tools has gone a step further by developing the Montevideo city platform, marking its first international foray and consolidating itself as a global player in technology and urban development.

With each project, CuiiCo Tools reaffirms its commitment to innovation and modernization of cities, offering digital solutions that connect communities, boost local commerce and promote sustainable development.

A transformative program for Madrid

Since its launch in 2021, Todo Está en Madrid has attracted more than 15,000 establishments, surpassing 13,000 downloads of its app (available on iOS and Android) and reaching more than 1.5 million page views on its online platform.

The main objective of the programme is to provide tools and resources that enable SMEs to improve their competitiveness and adapt to an increasingly digital and globalised environment. Its main achievements include:

  • Digital transformation : Application of innovative technologies to improve visibility and boost sales of local businesses.
  • Promotion and visibility : Increase the online and offline reach of Madrid businesses.
  • Investment incentives : Aid for the digital transition and modernization of physical establishments.
  • Customer loyalty and commercial stimulation : Organisation of events and activities to attract citizens to markets and commercial areas.
  • Training and sustainability : Training in digital skills and promoting sustainable growth in the sector.

Strategic axes of the program

The programme is developed through key actions, such as the digital and multilingual directory todoestaenmadrid.com , permanent signage in commercial areas, promotional and advertising campaigns, and the organisation of dynamic events that generate traffic and loyalty.

A model for the future of retail and hospitality

The success of Todo Está en Madrid reflects a model of collaboration between the local administration and the commercial and hospitality sectors that promotes digitalisation, sustainability and inclusion. This programme places Madrid as an example of how public policies can boost the local economy, improve the quality of life of citizens and ensure a sustainable future for companies.