'Every counterfeit has its price': the campaign that raises awareness about the risks of counterfeiting

2026/07/02

Under the slogan "Every counterfeit has its price ," a public awareness campaign has been launched to highlight the risks of counterfeit goods, both for society as a whole and for individual consumers. The initiative aims to curb the purchase of counterfeit products and, at the same time, promote the value of authenticity and the positive externalities generated by responsible consumption.

Counterfeit goods have a direct impact on society: they circumvent controls, guarantees, quality audits, and tax obligations; they violate intellectual and industrial property rights; they harm local businesses in our neighborhoods; they destroy quality jobs; and they foster labor exploitation. But they also directly affect consumers, posing dangers and risks to their health in terms of sanitation, quality, and safety.

In response, the campaign promotes concepts such as awareness, responsibility, and a commitment to authenticity and quality. Its message encourages citizens to reflect on the real consequences of each purchase and understand that behind every counterfeit product lies a price we all pay.