Image SUMMER FASHION WEEK LATAM TURNS MADRID INTO THE EPICENTER OF FASHION WITH A FLAVOR OF TRADITION

SUMMER FASHION WEEK LATAM TURNS MADRID INTO THE EPICENTER OF FASHION WITH A FLAVOR OF TRADITION
2025/05/07

The sixth edition of FWLATAM celebrates Latin American talent in Madrid with fashion shows, exhibitions, and training activities. The Latin American Catwalk officially presented the sixth edition of Summer Fashion Week Latam (FWLATAM) , under the inspiring concept "Fashion with flavor and tradition" , in an exclusive event held at Flor de Caña Experiencia . The event was led by Alejandro Medrano , director and general producer of the event, and Mariana Sanabria , Europe & APAC Senior Marketing Manager at Flor de Caña, who served as hosts of an evening that brought together important figures from the world of fashion.

Among the prominent guests were Tristán Ramírez , CEO of Ágatha Ruiz de la Prada; Jorge Coll , Honorary President of ACE Education Spain – EIDM Fashion Business School; and Fernando Baptista Vieira , Retail Training Manager Iberia & Latam at KIKO Milano. Also present were participating designers from various Latin American countries in this edition.

From May 8th to 9th , FWLATAM will unfold a busy agenda in Madrid, reaffirming its commitment to giving international visibility to Latin American designers and celebrating the cultural connection that unites these nations with Spain. The event will feature innovative women's and men's fashion and accessories offerings that will set the tone for the upcoming summer season.

For another year, renowned designer Ágatha Ruiz de la Prada is once again the honorary godmother of FWLATAM , consolidating her ongoing support for the Latin American Catwalk platform. Her presence symbolizes the connection between Iberian fashion and the vibrant creative spirit of Latin America, a region where her style has made a strong impact.

Alejandro Medrano, Fernando Batista, Guilia Amoroso, Mariana Sanabria, Tristan Ramirez, Carla Palacio and Jorge Coll.

Parades in the heart of Madrid

The catwalk show will be inaugurated at the iconic Monbull Palace in the Salamanca district (C/ Jorge Juan 15). Collections from Nedaraga (Paraguay), Glamo (Honduras), and Panuco (Mexico) will be presented. This will be followed by the commemorative fashion show for the 60th anniversary of the Colombian brand Faride , and, as a grand finale, an exclusive Agatha Ruiz de la Prada fashion show.

Beyond the catwalk: fashion, dialogue and experience

The event not only celebrates creativity on the runways, but also includes complementary activities such as the Fashion Talk "Trends in the Fashion Industry" and a live window display experience organized by EIDM Fashion Business School – ACE Education . In addition, the Latam Designers Pop-Up Open Day will allow the public to experience the work of these emerging and established talents.

Since its founding in 2019, Pasarela Latinoamericana , directed by Alejandro Medrano, has been a key platform for positioning Latin American design on the global stage, offering spaces where fashion, identity, and cultural heritage converge.

FWLATAM 2025 has the institutional support of Madrid Capital de Moda , reinforcing its role as a bridge between Europe and Latin America, and as a showcase for the continent's stylistic and cultural richness.