Purificación García renews her collaboration with PHotoESPAÑA and announces a new edition of #FindYourCube

2026/07/28

Purificación García is renewing its collaboration with PHotoESPAÑA in 2026 and launching a new edition of its #FindYourCube photography contest, an initiative that has been promoting visual creativity around an iconic symbol of the brand for over a decade: the Cube. In the brand's imagery, the Cube is much more than a geometric shape: it represents an attitude, a distinct perspective, and a graphic expression code that has accompanied Purificación García since 1998, standing out for its pure, symmetrical, and minimalist form, like a "logo without a logo."

From August 8 to 23, participants can post their entries on Instagram or TikTok using the hashtag #FindYourCube. Through an open call by @purificaciongarcia, @lafabrica_, and @phe_photoespana, the competition offers amateur and emerging photographers a unique opportunity to connect with PHotoESPAÑA, develop their creative skills, showcase their work, and access the experience and knowledge of leading professionals at the most prestigious photography festival in the Spanish-speaking world.

After the application period closes, three finalists will be selected, and the public will choose the winner through an open vote. The winner will receive enrollment in the online PHotoESPAÑA Master's program, as well as a special recognition from Purificación García.

All information regarding the rules and participation can be found on the official PHotoESPAÑA website.