MOMAD celebrates a special edition in July at IFEMA MADRID

2026/07/02

MOMAD, the International Fashion, Footwear and Accessories Show organized by IFEMA MADRID, will hold a special edition from July 23 to 25, 2026, designed as a more exclusive event focused on trend forecasting and business. For the first time, the fair is moving its usual dates to the height of summer, thus kicking off the season's fashion trade fair calendar.

This year, MOMAD is opting for a more professional and specialized format, prioritizing the quality of its offerings and commercial value. The event will bring together over one hundred national and international brands, showcasing casual and contemporary fashion, quality footwear, guest and formal wear, and a prominent space dedicated to swimwear and resort wear trends, as well as sustainable fashion brands and collections from emerging designers in the EGO area.

The trade show, aimed at professional visitors, will strengthen its International Buyers Program to boost brands' global business and facilitate direct contact between firms and specialized retailers, in an environment designed to anticipate the trends for the spring-summer 2027 season. With this new approach, Madrid reaffirms its role as a key meeting point for the fashion industry.

All programming, schedules and updated information can be found on the official IFEMA MADRID website.