FLOWER MARKET VOGUE_MADRID/SPRING 2023

2023/05/16

True to its annual event, promoted by VOGUE and the Madrid City Council through the EVERYTHING IS IN MADRID program, managed by the General Directorate of Commerce and Hospitality, the VOGUE MADRID FLOWER MARKET is back.

On Saturday, May 20 , Jorge Juan street once again becomes a colorful and vibrant outdoor flower market where some of the best florists and artisans in Madrid meet, where visitors can enjoy surprises from associated businesses. and learn about the latest trends in floral decoration.

Consolidated as a unique opportunity to connect leisure, crafts and local commerce in one of the most emblematic leisure and shopping areas of Madrid, the event will present the latest trends in floral decoration, as well as the exhibition and sale of ceramics and textiles in which florists and artisans from Madrid who represent the local trade participate. A huge open-air showcase, a meeting point for lovers of flowers and professionals in the sector, and which becomes a perfect framework for social networks.

The event publicizes the latest trends in floral decoration, as well as the exhibition and sale of ceramics and textiles in which florists and artisans from Madrid who represent local businesses participate. A huge open-air showcase, a meeting point for lovers of flowers and professionals in the sector, and which becomes a perfect framework for social networks.

In this edition, crafts take on special importance, since VOGUE has selected several artisan projects led by women entrepreneurs who will be able to present their products to the public: Isita Home, Can Can Dogs, Parda Objetos and Bonjour

Isita home is an ambitious digital platform for the creation and sale of products around the home. At the helm is Isabel Llanza from Madrid, who was a stylist for Vogue for 5 years and is the daughter of one of the most renowned interior designers in our country, Isabel López-Quesada.

Can Can Dogs . Cristina Ruiz Montesinos, creative director and founder of Casilda Se Casa, decided to launch Can Can Dogs at the same moment that she received a gift: her dog Sancha, a winery that changed her life, and with which the obsession of designing her dog was born. perfect necklace. Its first line of products, baptized "Galicia" has had the help of a specialized team in which the artisan Juan Pérez, from Nigrán, stands out, who has worked the materials that give shape to the straps and necklaces that see the light in this collection.

Parda Objetos is a handmade furniture firm with colorful tiles that triumphs on the networks. After a crisis with the acting profession, Alba Ribas and Cala Zavaleta decided to bet on crafts. Parda Objetos is his offstage project: a furniture brand with full color tiles.

Bonjour is an artisan brand of handmade ceramics by Elena Meseguer , from its design to all phases of its production (modelling, firing and enamelling). Being handmade, all its pieces have irregularities that make them special and different.

Some of the most acclaimed florists in the capital will be present at this edition, such as Elena Suárez, Botanyco, Florea, El Florista, Muscari, Maua Studio Floral, Blooms, Bucaro and Flores en el columpio, among others. The associations El Sueño de Vicky, Juegaterapia, Cabezotas Contra el Cáncer and CEAR will also have their own space, where they will inform visitors of their solidarity initiatives. For its part, the clothing and accessories firm Vogue Collection will have its own sales space so that followers of the brand can get hold of the t-shirts, sweatshirts, caps and other trending garments this season.

In addition, the event will have the collaboration of brands such as Chloé, Guerlain, Kérastase, Lexus, Solán de Cabras and Gray Goose, who will hold a premium floral workshop, which will be given by the floral artist Kokon, for the winners of a raffle carried out by Vogue.

Promoted by VOGUE Spain and the Madrid City Council through its EVERYTHING IS IN MADRID program , within the framework of the agreement signed between the two, the Vogue Madrid Flower Market has the collaboration of the Association of Merchants of the Barrio de Salamanca DISTRICT 41 .