MAHOU BRINGS EXCLUSIVE EXPERIENCES FOR A FIVE-STAR MONTH OF NOVEMBER IN MADRID
2024/11/12
With the arrival of November, Mahou invites Madrid residents to enjoy a series of unique plans and experiences in the capital, celebrating its historic link with the city within the framework of the festivities for Almudena Day. From gastronomic events to live music festivals, the brand offers an agenda full of five-star activities that combine culture, gastronomy and entertainment.
Tours of Madrid with a Mahou flavour and fashion and art pop-ups
Mahou will open the month with several experiences that highlight the flavour and tradition of Madrid. The Sabor Mahou events in Carabanchel and Aluche stand out from 7 to 17 November, where visitors can enjoy tapas and beer in a welcoming atmosphere, while discovering the traditional essence of Madrid's neighbourhoods. In addition, the beer brand is sponsoring the Neare Clothes Pop-Up on 8 and 9 November, where fashion lovers can explore vintage pieces in an event that combines music and creativity.
Celebrating Almudena Day with Vibra Mahou Fest
On November 9, Mahou will host a unique celebration in honour of Madrid's patron saint with the Vibra Mahou Fest at the Wizink Center. For 12 hours of live music, artists such as La La Love You, Cupido and Shinova will provide the soundtrack to the event, which will also include a unique gastronomic experience led by Michelin Star chef Miguel Carretero. For those looking for an immersive experience, DJ sets from Madrid's most popular indie sessions will complete the perfect plan for the Almudena.
Events and markets: A November full of art, culture and style
On the weekend of November 9 and 10, the Mercado de Motores will once again be one of the key points of the Madrid calendar, where Mahou will offer activities such as origami workshops, cheese tastings and even speed dating sessions. Visitors will be able to accompany these experiences with the wide variety of Mahou beers and enjoy live musical performances.
On the other hand, the Citynizer Plaza Lavapiés Market on November 3 brings together the best of local art, from illustrations to fashion and crafts, in a space where artists such as graffiti artist DONE present their work. This cultural event will also feature live music to round out the afternoon.
Sport, leisure and style with Mahou
As part of its commitment to sport, Mahou is sponsoring the second edition of the Hexagon Cup , a padel event that will be held in January, but which will have previous activities during November in various padel clubs in Madrid. Participants will be able to enjoy a unique experience, combining sport, fun and the characteristic flavour of a Mahou.
In addition, on November 13, the brand will be present at the HAND OVER Pop-Up at the Santoña Palace, an event especially aimed at Generation Z and which stands out for its original fashion and style proposal in an event that will combine music and trends.
Mahou and Madrid: More than 130 years of connection
With these plans, Mahou celebrates its more than 130 years of history in Madrid, offering Madrilenians unforgettable experiences that strengthen the brand's bond with the city. This November, the brewery is committed to providing five-star moments that highlight the essence and cultural diversity of Madrid, making each event a special occasion to share, enjoy and celebrate the spirit of the capital.