MADRID IS PREPARING FOR A NEW EDITION OF VOGUE'S CHRISTMAS FLOWER MARKET
2025/12/04
On December 13th , Madrid will once again be filled with color, aromas, and creativity with a new edition of the Christmas Flower Market , one of the most anticipated events of the season. Organized by Vogue Spain in collaboration with the Madrid City Council , this event will celebrate its 11th edition , solidifying its place as a key fixture on the capital's Christmas calendar.
The iconic Jorge Juan Street , in the heart of the Salamanca district, will once again be transformed into a vibrant floral corridor, featuring stands from leading florists and various activations by collaborating brands. The event also has the support of the Salamanca District 41 Merchants Association , reinforcing the public-private partnership that has made this market a unique opportunity to promote local businesses, crafts, and leisure activities.
An edition featuring the best flower shops in the country
Among the participants is a carefully curated selection of florists and floral studios, offering exclusive designs and special arrangements for the holiday season. Notable names include:
Elena Suárez, Ferini, Florea, Gus & Flowers, Arbolande, Moss Floristas, Es Tiempo de Flores, Aloia Estudio Floral, Interflora, La Florería, Blooms, Lorena Marco, BIM Flowers, Flores de Cavia, Linda Bambolina, La Casa de las Plantas, Caléndula, Qantu, Flores en el Columpio, El Jardín de las Moñinas, Singular Flower, Marengo, Yamil, Mar de Flores, Provocateur Roses, Mercedes de Rada, Amborella, Maua or Terabitia , among many other proposals that will contribute creativity, design and tradition.
Solidarity commitment
The market will also feature several NGOs , which will bring charitable initiatives to attendees during the Christmas season. These include Cabezotas contra el cáncer (Heads Against Cancer), Juegaterapia (Play Therapy), Fundación Pequeño Deseo (Little Wish Foundation) , and Fundación Diversión Solidaria (Solidarity Fun Foundation ).
Boosting commerce in the Salamanca district
In addition to the floral displays, businesses in the area will offer special discounts, experiences, and activities to capitalize on the high volume of visitors the market attracts each year. For retailers, it represents a prime opportunity to connect with new customers in an environment that celebrates beauty, design, and inspiration, backed by Vogue's leadership and reach.
The Christmas Flower Market promises, once again, to become an essential event for Madrid residents and visitors looking to immerse themselves in the magic of Christmas surrounded by flowers, art and solidarity.