MADRID ES MODA WILL OPEN WITH A FASHION AND FLAMENCO PERFORMANCE AT THE NATIONAL ARCHAEOLOGICAL MUSEUM
2023/09/01
MADRID ES MODA CONFIRMS THE SCHEDULE OF ITS NEXT EDITION: IT WILL OPEN WITH A FASHION AND FLAMENCO PERFORMANCE AT THE NATIONAL ARCHAEOLOGICAL MUSEUM
- LIVE PERFORMANCE BY THREE GREAT FLAMENCO FIGURES: ANTONIO CARBONELL, EL YIYO AND PEPE MONTOYITA
- AN URBAN EVENT INSPIRED BY THE VALUE OF TIME THAT WILL PRESENT THE COLLECTIONS OF 20 OUTSTANDING DESIGNERS IN THE CITY CENTER.
- SCENARIO OF THE SIGNING OF A MANIFEST AGAINST THE COUNTERFEIT MARKET PROMOTED BY THE CITY COUNCIL OF MADRID, ANDEMA, EUIPO AND OEPM.
MEM OPENS FASHION WEEK FROM SEPTEMBER 7 TO 11 WITH AN EXTENSIVE PROGRAM OF COLLECTION PRESENTATIONS, SHOWS, POP UPS AND EXHIBITIONS HELD IN ATELIERES AND EMBLEMATIC PLACES THAT WILL AGAIN CONVERT THE STREETS OF MADRID INTO A CATWALK TO BRING BACK TO THE FASHION OF SPANISH AUTHOR TO THE PUBLIC.
Madrid is Fashion , an initiative in charge of opening Madrid Fashion Week and organized by the Association of Fashion Creators of Spain (ACME) with the support of the Madrid City Council, through the Madrid Capital de Moda program led by the government area. of Economy, Innovation and Finance, today confirms its calendar and all the details of its opening event , which on this occasion will merge fashion and flamenco with great figures of both arts at the National Archaeological Museum. Pioneers in bringing Spanish designer fashion to the streets and the general public, from September 7 to 11, Madrid es Moda once again turns Madrid and its corners into a catwalk where more than 30 designers will present their proposals in original events.
Acromatyx, Arcadio, Beatriz Peñalver, Duarte, Duarte by Crusset, Devota & Lomba, Duyos, Elena Morales, Encinar, Esther Noriega, Evade House, García Madrid, Javier Delafuente, Juan Vidal, Leandro Cano, Maison Mesa, Malne, María Lafuente, Moisés Nieto, Odette Álvarez, Oteyza, Otrura, Paloma Suárez, Pedro Palmas, Pertegaz, Raquel López, The Extreme Collection and We Are Spastor are the brands that will participate in this MeM.
Madrid es Moda will also host the official presentation of #GENSPAIN , a project promoted by the most avant-garde and leading generation of fashion designers in Spain to reinforce Made in Spain within and outside our borders. They are part of #GENSPAIN: Carlota Barrera, Ernesto Naranjo, Juan Vidal, Leandro Cano, ManéMané, Mans, Moisés Nieto, Palomo Spain, Paula Cánovas del Vas, Reveligion, Sonia Carrasco and Ynés Suelves.
OPENING EVENT / September 7 – 10:30 a.m.
Madrid es Moda will open again with a street action in the center of Madrid. An event that will continue to materialize the creative concept of this season, Cronos, the value of time, intangible heritage of designer fashion.
On this occasion, the National Archaeological Museum will be the scene of a performance that will fuse fashion and flamenco, inspired by crafts and creations that are born from manual work, in which time and experience are the basis of their value. .
Antonio Carbonell, the dancer El Yiyo and the guitarist Pepe Montoyita, great international figures of flamenco, will mark the passage of the models on the museum patio. And they will do it to the rhythm of the martinete, an ancient flamenco stick that was born in the forges and that treasures the memory of the blacksmith's blows on the metal, symbolizing time. Antonio will perform The Little Clock, a poem by León Felipe to which Enrique Morente set music. At the end, the models will continue parading along Serrano Street and Puerta de Alcalá.
A careful staging that will have the assistance and participation of 20 outstanding designers:
Beatriz Peñalver, Devota & Lomba, Duarte, Duyos, Encinar, Esther Noriega, Evade House, García Madrid, Javier Delafuente, Juan Vidal, Maison Mesa, Malne, María Lafuente, Moisés Nieto, Odette Álvarez, Oteyza, Otrura, Paloma Suárez, Raquel Lopez and The Extreme Collection.
Manifesto against the counterfeit market
The opening of Madrid es Moda will also host the signing of a manifesto against the counterfeit market. An action promoted by the Madrid City Council through its Madrid Capital of Fashion (MCDM) initiative and ANDEMA (Association for the Defense of Brands), the European Union Intellectual Property Office (EUIPO) and the OEPM (Office Spanish Patents and Trademarks). The city of Madrid and its Madrid is Fashion project have been chosen as the setting for this demand due to the solid support shown to designer fashion during these years.
PROGRAM MADRID IS FASHION
Collection presentations return to Madrid es Moda, where the designers themselves explain to the public their proposals for the next season, unpublished collections and/or capsules in unique spaces.
A unique format in Spain highly valued by designers, who can interact with their clients in a close and creative way. For example, Juan Duyos will present at the headquarters of ES Fascinante, a reference portal for national slow fashion with a close and long-standing relationship with MeM; Esther Noriega will organize an authentic shooting show with three fashion photographers and a powerful professional team that the public will be able to follow live; Encinar will recreate a haute couture after-dinner meal in the Red Room of the Santo Mauro Hotel and We Are Spastor will opt for a groundbreaking exhibition format. Very special will also be the presentation of the new Pertegaz bag, created by Héctor Jareño, in which a Japanese tea ceremony will be recreated, which is the inspiration for the house's new piece of leather goods.
Also essential for this MeM, the collective show by Elena Morales, Pedro Palmas and Arcadio, designers from Gran Canaria Moda Cálida; that of Devota & Lomba, in the SGAE gardens; Beatriz Peñalver's at Serrería Belga; the one from Evade House at the Usera Market stalls or the one from The Extreme Collection on the terrace of the Wellington Hotel.
The Acromatyx and Duarte by Crusset pop ups will be another must-see stop this September.
Also added to this MeM is the point Perssa'm
We will also know the results of the ACME report Spanish fashion design in figures 2022. X-ray of the Fashion Creators Association of Spain in an event at the Belga Sawmill in which Modesto Lomba, president of ACME, Pepa Bueno, executive director of ACME, and Iria Pérez Gestal, director of Modaes.
And continuing its support for new generations of creators, MeM will host the parade of students from IADE School of Design, a partner of the European University of Madrid, which will be supervised by the creative director of ManéMané, Miguel Becer.
Madrid es Moda has established itself as the project that best represents Spanish designer fashion through the values of slow fashion. A lively initiative, of which the entire fashion community is a part and which is committed to the current guidelines that mark the sector: new ways of presenting and consuming fashion away from the confinement of the seasons. Madrid es Moda welcomes and supports these new formats and their designers without losing its objective: to continue bringing Spanish designer fashion, unique in the world, closer to the final public, to continue promoting its knowledge and consumption.
In this edition, NARS, one of the most recognized makeup brands worldwide and responsible for the beauty looks of the presentations, repeats as official partner. The hairdressing looks will be designed by GOLDWELL, a German professional hairdressing firm from Kao Salon Division.
MeM will also be possible thanks to the collaboration of the National Archaeological Museum and the Belgian Sawmill, a cultural reference in the city of Madrid and venue for a large number of the events.