MADRID WELCOMES AN IMMERSIVE CHRISTMAS: TECHNOLOGY, GASTRONOMY AND TRADITION
2024/12/20
This year, Christmas in Madrid will be more special than ever, with a proposal that combines tradition, technological innovation and an explosion of flavours. From November 29 to January 7, the capital invites you to enjoy “Canarian Christmas in Ponzano” , a gastronomic route that will transport the authentic flavours of the Canary Islands to the heart of Ponzano Street. But the celebration doesn't stop there: starting tomorrow, Saturday 21, the Alvearium XR-City Challenge 2024 Christmas begins, an event that transforms some of the city's most emblematic places into epicentres of immersive experiences.
Innovation and culture in "Immersive Christmas"
The “Immersive Christmas” event promises to be a unique experience for Madrid residents and visitors, with a proposal that explores how immersive technologies are revolutionising sectors such as tourism, culture and commerce. Through expert presentations, interactive experiences and spaces for networking, attendees will be able to discover how Madrid is positioning itself as a benchmark for technological innovation in Spain and the world.
“The combination of our rich Christmas tradition with cutting-edge digital tools reinforces Madrid’s identity as a city open to the future, without losing its cultural roots,” said the event organizers.
Immersive route through Madrid
The city's main points of interest, such as Ponzano, Retiro, Cibeles, Callao, Gran Vía and the Palacio de Santoña, will be the setting for these immersive experiences, where virtual and augmented reality will allow you to explore new ways of connecting with the magic of Christmas. From impressive projections to interactive tours, the Christmas XR-City Challenge invites everyone to immerse themselves in an unforgettable technological journey.
Canarian gastronomy arrives in Madrid
For those who prefer to enjoy Christmas through their palate, Christmas in the Canary Islands in Ponzano offers the opportunity to taste traditional dishes from the Canary Islands without leaving Madrid. This gastronomic route, which will run until January 7, promises to delight visitors with unique and authentic flavours, highlighting the diverse nature of Spanish culture.
A Christmas to remember
With these initiatives, Madrid reinforces its role as a cultural and technological epicentre during the Christmas holidays. Whether through immersion in the digital world or enjoying culinary traditions, these activities guarantee a Christmas full of surprises and unforgettable moments.