IE Experience Market: Let's Get Phygital

2022/10/26

IE University, JP Morgan, the Madrid City Council and the collaboration of Orange, are committed to the digitization of small businesses in the city of Madrid

As a consequence of the pandemic, the digitization process has been accelerated and small businesses have been the most affected. For this reason, IE University, JP Morgan, the Madrid City Council and Orange have decided to bet on the technological advancement of Small Businesses through the project "Digital transformation of small businesses in the city of Madrid" in order to support all merchants of the city of Madrid, accompanying them in their digitization strategy that will allow them to face moments of economic crisis.

This initiative has made it possible to provide training and personalized support to more than 200 entrepreneurs and business owners, so that they continue to be competitive in a digitized world through solid strategies that improve their efficiency and boost their growth.

At Todo Está en Madrid we want to continue supporting this project, which is why, together with the Madrid City Council, we have provided a space to hold the " Phygital Market", a market that will take place on October 22 , where 23 companies involved in this initiative and that they have been working very hard during these months of learning. This market combines physical sales with online development and will be an experience that transcends the physical.

During the day, a digital raffle will take place, where only attendees will be able to participate and receive many prizes. Here the Legal Bases.

See you this October 22 from 11 a.m. at the Moda Shopping Mall