Image FITUR 2025: THE GREAT WORLD TOURISM MEETING RETURNS TO MADRID WITH BRAZIL AS A PARTNER COUNTRY

FITUR 2025: THE GREAT WORLD TOURISM MEETING RETURNS TO MADRID WITH BRAZIL AS A PARTNER COUNTRY
2025/01/13

The International Tourism Fair, FITUR 2025 , is preparing to open its doors from 22 to 26 January at the IFEMA MADRID exhibition centre, once again consolidating its position as the world epicentre of tourism. This event, a global reference, brings together professionals from the tourism sector, leading companies and the general public , offering a unique showcase for five days to discover the latest trends and destinations from around the world.

Brazil , with its vibrant cultural and natural wealth, will be the partner country in this edition, highlighting its role in the international tourism market. FITUR is emerging as a key event for the receptive and outbound markets of Latin America, being the meeting point where innovation, diversity and talent come together.

A fair in constant evolution

FITUR 2025 will continue to focus on the specialization of key sectors with thematic areas that reflect the new demands and trends in tourism. Some of the most notable sections include:

  • FITURTechy , organized with the Hotel Technology Institute (ITH), to explore technological innovation in the sector.
  • FITUR LGBT+ , promoting diversity and revitalizing tourism under the motto "Love of traveling".
  • FITUR Talent , focused on training and talent as drivers of tourism development.
  • FITUR Woman , which will discuss the role of women in the tourism industry.
  • FITUR Screen , a bridge between tourism and the audiovisual industry in collaboration with SPAIN FILM COMMISSION.
  • FITUR Cruises and FITUR Sports , focused on the cruise and sports tourism sectors, respectively.
  • FITUR Lingua , dedicated to language tourism in collaboration with FEDELE.

In addition, in the days leading up to the fair, FITUR Mice will be held, dedicated to congress, incentive and event tourism, reaffirming the commitment to the most specialized segments.

The success of FITUR 2024 drives the new edition

The success of the previous edition, FITUR 2024, sets an important precedent. With the participation of 152 countries and 96 official representations , and a total of 250,000 visitors , the fair achieved a growth of 13.7% compared to 2023 , standing out as a key platform for sustainable development thanks to the work of the FITURNEXT Observatory.

FITUR 2025 promises to surpass these figures and continue to consolidate Madrid as a world leader in the tourism industry. During the weekend, the general public will be able to explore exhibitors' offerings, discover surprising destinations and be part of this great event that not only boosts tourism, but also celebrates the diversity and dynamism of a sector that is essential to the global economy.

FITUR 2025 is an essential event for professionals and tourism enthusiasts. See you in January at IFEMA MADRID !