Image "IT'S HAPPENING" WINS THE "GREATEST SMALL BUSINESS" AWARD AT THE TIKTOK AD AWARDS FOR ITS CAMPAIGN FOR MARKET MARVELS

"IT'S HAPPENING" WINS THE "GREATEST SMALL BUSINESS" AWARD AT THE TIKTOK AD AWARDS FOR ITS CAMPAIGN FOR MARKET MARVELS
2024/12/02

The creative and strategic agency Está Pasando has been recognized at the prestigious TikTok Ad Awards with the 'Greatest Small Business' award. This award, which celebrates innovation in companies with less than 50 employees, recognizes the successful campaign that the agency developed for the Mercado Maravillas , consolidating its ability to connect tradition and modernity through digital platforms.

A traditional market that TikTok conquers

The main objective of the campaign was to bring young people closer to the emblematic Madrid market, a group that, due to their consumption habits, has been distancing themselves from traditional shopping spaces. To achieve this, the agency launched the first official TikTok account for Mercado Maravillas , betting on this platform as a key means of reaching Generation Z .

The content plan focused on the market's true protagonists: its shopkeepers and regular customers , who shared stories, experiences and anecdotes through dynamic and authentic videos that invited interaction. Thus, the campaign not only highlighted the quality of the market's products, but also the rich community that sustains it, highlighting its history and the effort behind each stand.

Impact and results

The strategy not only achieved visibility, but also a significant level of engagement. Among the most notable results of the campaign are:

  • 19,753 followers and over 34,000 profile views .
  • Over 160,000 interactions , including 16,000 shares .
  • 75% of traffic came from TikTok's FYP section, exceeding initial expectations in organic reach.

An agency that shines again at the TikTok Awards

This award follows on from last year's success, when Está Pasando was also recognized at the TikTok Ad Awards for its campaign for TOUS, CLAWS, which won the Greatest TikTok award. The agency's track record demonstrates its ability to adapt to digital platforms and turn them into effective tools for connecting brands with specific audiences.

With this recognition, Mercado Maravillas not only consolidates its presence in the digital world, but also reaffirms its importance as a cultural and commercial meeting place in Madrid. Once again, Está Pasando demonstrates that creativity and strategy are the key to transforming traditional spaces into modern references for new generations.