AT CHRISTMAS EVERYTHING IS IN MADRID

2023/11/22

• The At Christmas Everything Is in Madrid campaign aims to promote local and proximity consumption

With the start of the Christmas season, the Madrid City Council, through the Area of Economy, Innovation and Finance, has launched the institutional campaign "IN CHRISTMAS EVERYTHING IS IN MADRID", with presence in all the districts of the city. This initiative is part of the Comprehensive Strategy to Strengthen Commercial and Hospitality Activity in the city, seeking to encourage local and proximity consumption.

The campaign, which will run until the end of December, is complemented by other advertising actions such as "CHOOSE MARKET, CHOOSE TO CARE FOR YOURSELF", "CHOOSE NEIGHBORHOOD", and "THE VALUE OF AUTHENTIC" . All of these campaigns aim to remind citizens of the importance of supporting local businesses, markets and hospitality during the festive season.

In addition to promoting local consumption, the campaign also highlights the usefulness of the digital guide and city services todoestaenmadrid.com.

The campaigns will be developed in various media, including the internet with display campaigns on general and economic information sites, as well as on social networks such as Facebook, Instagram and Twitter. In addition, the presence in press and magazines, EMT buses, street furniture supports distributed in city stations, shopping centers, large-format canvases in municipal markets and institutional outdoor supports of street furniture provided by the Madrid City Council are contemplated. .

With a comprehensive approach and a diversified presence in different media, these campaigns, whose advertising value exceeds 3.6 million euros, are expected to boost local commerce and contribute to a festive atmosphere in the city. From the City Council, citizens are encouraged to participate and share the image of the campaigns on their social networks.