THE ENGINE OF ELEGANCE: A TALE OF TWO ICONS

2023/10/08

TAG Heuer and Porsche strengthened their partnership yesterday, October 7, with an unprecedented exhibition in Madrid, in which, with the support of the Madrid City Council, historic watches and cars took to Jorge Juan Street to the delight of the public.

Thanks to the public-private collaboration between the Madrid City Council (through the EVERYTHING IS IN MADRID program, which leads the government area of Economy, Innovation and Finance), TAG Heuer, Porsche and JCdeCAUX, Madrid residents and visitors were able to enjoy a free unique event in the Spanish capital. The exhibition also had the participation of the District 41 merchant association.

For the first time in the city, Jorge Juan Street hosted an exhibition open to the public with a history of TAG Heuer watches and Porsche cars, attended by municipal representatives, celebrities, friends and ambassadors of the two legendary brands and thousands of visitors. , who were able to dedicate the day to seeing the exhibition and enjoying shopping and gastronomy in the establishments in the Salamanca neighborhood.

In an unprecedented way, this emblematic Madrid street exhibited unique Porsche models such as the Porsche 356, which took the public to the origins of the brand, the Porsche 917K from the Le Mans Gulf Cup, or the 928 “art car” designed by the artist urban Okuda San Miguel, along with historical TAG Heuer museum pieces that had never seen the light of day in our country. Without a doubt, a unique opportunity to discover exclusive watches and cars open to all audiences. United by a shared history of innovation and motorsports, with values such as entrepreneurship, precision and avant-garde, TAG Heuer and Porsche, leaders in their respective sectors, joined forces during this spectacular event. Motor and speed fans were able to enjoy a striking retrospective of this collaboration, as well as different activations that motivated citizen participation such as the artist Manu Campa, TAG Heuer ambassador, who created a live work, or a master watchmaker making a exhibition of the art of watchmaking.