MADRID CITY COUNCIL LAUNCHES "THE DIGITAL BACKPACK" TO DIGITALIZE AND STRENGTHEN SMALL BUSINESSES
2024/11/12
Madrid City Council has launched “The Digital Backpack” , a free online course designed to support small businesses in their digitalisation process. This initiative, developed by the Government Department of Economy, Innovation and Finance in collaboration with the IE Foundation, associated with IE University, offers Madrid entrepreneurs the basic knowledge to stand out in the digital field and improve their competitiveness in the market.
OPEN REGISTRATION TO START IN DECEMBER
The course will be available from December, and those interested can already register . Adapted to the needs of small business owners, “The Digital Backpack” is flexible, with a total duration of approximately three hours, which can be completed within a month. Organized in groups of up to 100 people, it will allow small business owners in Madrid to learn about the fundamentals of digital presence and other key topics such as website design, e-commerce strategies and the most effective channels to reach the target audience.
A PRACTICAL COURSE TO BOOST THE GROWTH OF SMALL BUSINESSES
The course content ranges from creating a brand story to techniques for building an attractive and professional digital presence, aimed at connecting with customers effectively. Participants will also learn about tools and resources for setting up online stores, optimizing the reach and sales of their products. This training aims to provide businesses in Madrid with the necessary skills to adapt to an increasingly digitalized market.
DIGITAL TRANSFORMATION IN MADRID'S NEIGHBORHOODS
Since 2020, Madrid City Council has promoted various projects to support the digital transformation of small businesses in the city, especially in the most vulnerable neighborhoods, promoting an inclusive economy. The “Digital Backpack” is part of this effort, joining previous digital transformation programs and the 360º Small Business Training Project. These initiatives have already benefited more than 400 entrepreneurs, with the aim of strengthening their short, medium and long-term strategies, contributing to the economic and social dynamism of the neighborhoods and local employment.
SIGN UP AND TAKE ADVANTAGE OF THIS GROWTH OPPORTUNITY
This is a unique opportunity for those who wish to enter the digital world at no cost and with the support of the City Council. The Digital Backpack is presented as an accessible and practical tool for Madrid businesses to evolve and prosper in today's competitive market. Strengthen your business and adapt it to the demands of the 21st century!
To register and obtain more information, please visit this website and fill in the fields below.