Image SUMMER COURSES IN MARKETING STRATEGIES FOR TRADE (3rd ed.) AT THE UNIVERSITY OF ALCALÁ

SUMMER COURSES IN MARKETING STRATEGIES FOR TRADE (3rd ed.) AT THE UNIVERSITY OF ALCALÁ
2024/06/30

The extraordinary chair of Commerce City Council of Madrid_Universidad de Alcalá presents the online course on Marketing Strategies for commerce, from July 9 to 12 . Aimed at people interested in improving consumer satisfaction and loyalty. Free, 8 teaching hours from 3:00 p.m. to 5:00 p.m. Capacity from 10 to 25 students.

The profile of the student sought is people interested in commerce and, therefore, in the application of marketing strategies to improve consumer satisfaction and loyalty. The objective is to publicize the marketing strategies that can be applied in commerce to improve consumer satisfaction and loyalty.

Speakers:

  • Concepción Díaz de Villegas Solans , General Director of Commerce, Hospitality and Consumer Affairs of the Madrid City Council.
  • Cristina Olarte Pascual , Professor of the University of Marketing at the University of La Rioja and Director of the Department of Commerce at the University of La Rioja.
  • Azucena Penelas Leguía , Professor at the University of Marketing at the University of Alcalá.
  • Blanca García Henche , Professor of the University of Marketing at the University of Alcalá and Co-Director of the Extraordinary Chair of Commerce of the Madrid City Council.
  • Cristina Loranca Valle, Assistant Professor of Marketing at the University of Alcalá.
  • Pedro Cuesta Valiño , Professor of the University of Marketing at the University of Alcalá and Co-director of the Extraordinary Chair of Commerce of the Madrid City Council

PROGRAM

  • - Tuesday, July 9, from 3:00 p.m. to 5:00 p.m.: Course presentation and 1st session: What is marketing?
    - Wednesday, July 10, from 3:00 p.m. to 5:00 p.m.: 2nd session: Analysis of the commercial sector .
    - Thursday, July 11, from 3:00 p.m. to 5:00 p.m.: 3rd session: Marketing strategies to improve satisfaction and loyalty .
    - Friday, July 12, from 3:00 p.m. to 5:00 p.m.: 4th session: Study of real practical cases

A total of three days of online training to reinforce knowledge about marketing strategies for commerce as well as keep in mind the importance of marketing as an expansion model. You can download the registration form here.

More information on the website of the EXTRAORDINARY CHAIR OF COMMERCE CITY COUNCIL OF MADRID_UNIVERSIDAD DE ALCALÁ