FIVE CENTENARY BUSINESSES IN MADRID THAT CONTINUE TO SET THE TREND
2025/08/08
Madrid is a city that looks to the future while honoring its past. Proof of this are its century-old shops: stores that have survived wars, pandemics, and passing fads without losing their essence. Today, many of them not only endure, but are reinventing themselves to continue winning over an increasingly diverse clientele. In an era of rapid consumption, these Madrid gems offer something unique: authenticity.
If you're looking for a unique shopping experience, with history around every corner and friendly service, here are five must-visit stops that still keep the pulse of traditional commerce alive in Madrid.
Seseña: the most famous capes in the world
Since 1901, Seseña has elegantly dressed entire generations with its handcrafted capes. Located on Calle de la Cruz, this family business has dressed everyone from Alfonso XIII to Pablo Picasso, and more recently, film and fashion celebrities. Its designs are a symbol of distinction and resilience over time.
Calle de la Cruz, 23
Antigua Pastelería del Pozo: sweets that tell stories
Just a few meters from Puerta del Sol, this bakery, founded in 1830, is an institution. Its specialty is the Roscón de Reyes (King's Cake), but you can enjoy traditional pastries, cakes, and pastries year-round. The bakery, complete with a wood-fired oven, has remained virtually unchanged for over a century.
Calle del Pozo, 8
Casa Hernanz: espadrilles made with soul
At the foot of the Plaza Mayor, Casa Hernanz has been handcrafting espadrilles since 1840. This shop is not only a testament to Madrid's history but also a benchmark in traditional footwear. Its success has crossed borders, and during the high season, long lines are common in front of its facade.
Toledo Street, 18
Lhardy: discreet luxury of a lifetime
Long before the concept of brunch became popular, Lhardy was already serving hot consommé in its elegant Elizabethan dining room. Founded in 1839, this restaurant and delicatessen retains the charm of a bygone era. It's ideal for a special meal or for taking home charcuterie and gourmet products with a classic flavor.
San Jerónimo Race, 8
Ramírez Guitars: fine-tuning tradition since 1882
Music lovers will find one of the capital's most iconic workshops in Ramírez . Classical and flamenco guitars are made here, and they have performed on stages around the world. Each instrument is a work of art, and the personalized service makes this shop a unique experience for music lovers and those interested in music.
Peace Street, 8
Buying with history, a way to take care of Madrid
Shopping in these century-old businesses isn't just a trip back in time, it's also a commitment to Madrid's future. With every purchase, you support generations of artisans, unique trades, and ways of doing things that are now almost a heritage. Whether you're a tourist or a local, visiting these shops is like rediscovering a city that never ceases to amaze.