Centennials of Madrid: More than a hundred years evolving together

2023/08/29

Madrid, August 2023

More than a hundred years evolving together is based on four videos that show the evolution of the lifestyle and way of dressing of different profiles of women

Madrid City Council launches its first campaign created by Artificial Intelligence

• The campaign that will be on screens and digital marquees in the city can be seen from August 21

The new campaign of Comercios y Restaurantes Centenarios de Madrid will be the first campaign created by Artificial Intelligence (AI) that the Madrid City Council launches within its Communication Framework Agreement for the Economy, Innovation and Finance area.

Under the title of More than a hundred years evolving together, this campaign is based on four videos generated entirely by an AI that shows how the lifestyle and way of dressing have evolved in the last century of different profiles of women, owners and customers of establishments. and centennial restaurants. It is a tribute to the adaptation that, generation after generation, have made to the changes produced in society and to the needs or tastes of customers.

In the words of the delegate of the Economy, Innovation and Finance area, Engracia Hidalgo, "the idea of confronting tradition with the latest technology is especially successful."

The campaign that will be on digital screens and marquees in Madrid can be seen from August 21.

History and technology, hand in hand in Madrid's hundred-year-old shops

Since 2006, the Madrid City Council has paid homage to the city's hundred-year-old establishments by awarding a plaque that is placed on public roads next to distinguished businesses, and a commemorative diploma, whose design was made by the artist Antonio Mingote. Through a QR code, it is possible to access all those hundred-year-old shops in the city.

Likewise, the city of Madrid has been a pioneer in incorporating small businesses into road signage, as well as its digital version through QR codes installed on the bus shelters of the Municipal Transport Company (EMT), with a direct link to the page Everything is in Madrid , both locals and tourists can identify the commercial areas of each district and have a complete directory with all the commercial, hotel and hotel offers in the capital at the click of a button , as well as access the route of centenary establishments .

The main objectives of Everything is in Madrid are permanent signage in commercial areas of the city, the promotion of small businesses through communication actions and institutional campaigns, the revitalization of markets and commercial areas through events and activities carried out in collaboration with the private initiative or the digitization of the commercial sector with subsidies.

Currently, there are 848 signs installed, spread over various areas of the city, including centuries-old establishments.  

More information in:  

- Centennial shops in Madrid

https://comercioscentenariosdemadrid.es/

- Centenary shops route

https://todoestaenmadrid.com/es/routes/comercios-centenarios