DNA Forum by Lexus. The First Exhibition of Design and Installation Art in Maritime Containers for the City of Madrid.

2023/09/05

The city of Madrid is preparing for a unique artistic and creative experience with the arrival of ADN FORUM on Thursday, October 26 to Sunday, October 29. This innovative event will transform the urban landscape of the Spanish capital by using these containers as exhibition spaces, giving talents the opportunity to show their creativity in an unconventional environment and all thanks to the institutional support of the Madrid City Council through the programs Everything is in Madrid and Madrid Capital de Moda, which manages the area of Economy, Innovation and Finance through the General Directorate of Commerce, Hospitality and Consumer Affairs as well as the District of Salamanca.

Maritime containers, symbols of commerce and transportation, will become three-dimensional canvases where creativity and artistic expression will come to life. Each container will be intervened and transformed by a talent, who will use different techniques and materials to create surprising and attractive visual installations.

ADN FORUM visitors will have the opportunity to explore an authentic creative world, where each container will house a unique experience. From interactive installations that challenge perception to moving artworks and avant-garde design exhibitions , the exhibition aims to offer a wide spectrum of creative expressions.

In this event, the dialogue between design, art and architecture will be fundamental. The containers, in addition to serving as exhibition spaces, will become architectural structures that will take over Plaza de Colón and house these temporary proposals. Visitors will be able to appreciate the way in which the design of each container integrated into the plaza will create an aesthetically and conceptually coherent experience around a common theme, Sustainability .

ADN FORUM promises to be a catalyst for creativity and innovation, driving dialogue and inspiration in the design scene of the city of Madrid

National and international talents will meet in this first edition such as Brianda Fitz James Stuart, Lulu Figueroa Domecq, recognized national “influencer” painters. Patricia Bustos, renowned interior designer, winner of multiple international awards. The multidisciplinary artist Jacinto de Manuel, author of the famous dresses in the bells of Cristina Pedroche. The Mexican interior designer Ana María Fernandez, the interior architect named AD 100, Fabián Ñíguez, the Cuban painter Kamilo Morales among others.

The exhibition will also serve as a speaker for new young voices in design, such as the hyperrealistic 3D creator, Pablo Aragón, and will serve as the perfect framework for other established artists such as the sculptor David Magán, to show a unique sculptural creation that will reach more than six meters. tall, created exclusively for ADN FORUM with recycled plastic materials, executed in 3D by the Spanish firm Nagami.

We will have the participation of the UDIT University of Design and Technology, creating a space full of hidden codes that people will have to discover in an immersive experience through decoder glasses designed and created by the students themselves.

The event will feature a unique experience designed to celebrate the arrival of the new Lexus LBX, which represents a reference model for the brand and is the smallest to date. The experience has focused on turning the ordinary into extraordinary, and to do so, the central agora of ADN FORUM has been taken as in ancient Greece to present the characteristics of the brand in a colorful and experiential way. Madrid will become, along with London, Paris and Milan, the quartet of avant-garde cities chosen to present the car.

Other firms and brands such as Natuzzi Italia, Franke, Sixty Pro, Gira, Sanycces, Pinturas Valentine, and Interior Magazine will also support the event, as well as the design and technology university UDIT is committed to creativity and the democratization of design.

The countdown begins to experience this First Design and Installation Art Exhibition in La Plaza Colón, Madrid.

Web: www.adnforum.es | IG: @adnforum